2021 seems to be the year that is witness to the revival of collectible cards, especially from Nintendo video game titles. Animal Crossing: New Horizons released Sanrio Amiibo cards in the United States, all of which have completely sold out in Target stores. And aside from re-releasing classic Pokemon TCG cards, The Pokemon Company partnered with fast food chain McDonald’s to include exclusive Pokemon cards as part of their Happy Meals. Again, hardcore fans scalped the McDonald’s Pokemon TCG cards, making the items sell out and impossible for regular customers to purchase.

RELATED: Pokemon Trading Card Game Reveals Chilling Reign Expansion Coming This Year

Customers who visited Target stores recently shared that the retailer has now started to implement a new policy about purchasing Pokemon cards. To avoid hoarding, the stores will only allow purchase of the cards every Friday at 8AM, and customers will have to go to the customer service desk to inquire about the item stock. Purchase quantity of the Pokemon cards will also be limited to one per customer, as long as they are priced at $19.99 USD and above.

One Pokemon fan named PokeGummy on YouTube even documented their visit to Target, taking photos of the signs placed on the stores’ shelves as proof of what Target has been doing to limit the distribution of the Pokemon cards. Given the current demand for the collectible cards due to the skyrocketing prices in the online market, it is not a surprise that Target has had to take extreme measures to ensure the fair distribution of items to its customers.

Target has not talked about the purchasing policy on any of its social media accounts, unlike the official statement of McDonald’s, which had to address the shortage of the items in their restaurants. And there has been a mixed reaction to the policy, with some customers stating that the policy has not been implemented in their local Target stores. Hopefully the retailer will address the issue, and find a way to keep stocks up so all fans can get their fill of Pokemon TCG.

MORE: Pokemon: 10 Cards From The TCG That Were Banned For Weird Reasons

Source: Dexerto